Directed by Ian Bradley at Carbon, we were tasked with bringing the inner world of Clermont Steep’s label to life in unique and unexpected ways. I created pitch and style frames as well as worked on look dev for multiple spots across the full campaign. I then transitioned into Design and Animation Lead for the remainder of the project, overseeing all aspects of the campaign.

The design and animation for each spot required bespoke layouts and transitions, mixing our handmade lithographic feel with smooth movements and Clermont Steeps’ freshly minted brand guidelines.