I worked closely with Creative Director Rob Foster to developing an etherial and abstract sequence of elements that slowly evolve into a stylized representation of the human body; a heart, a brain, lungs. I chose to showcase each organ as a unique material, to accentuate the unique characteristics and challenges featured within the body. The resulting sequences are some initial explorations into that conceptual world.

Once we won the project we then moved into additional rounds of exploration and creation based on agency and client desires, resulting in a very different approach and aesthetic – based around the idea of healthy in gets healthy out. Then an incredibly talented team of artists took to the creation and animation, resulting in this absolutely stunning visual feast.