With 4.5 stars on Adage and named in Best of The Bunch by New York Times, massive congrats to VIRTUE Worldwide, director Agostina Gálvez and the Poppi dream team on the soda filled Super Bowl debut.

“Pure joyful execution. There’s a brightness and colorful swagger to Poppi’s 60-second Super Bowl spot that really stands out among this year’s ads… Director Agostina Gálvez… gives us a vibrant modern brand, fully formed, in a minute’s time. That’s a neat trick to pull off on the biggest advertising stage in the world.” Ad Age

#SodasBack

The final spot didn't end up looking like the early design/pitch frames I created to help win the work, which was much more heavy graphics and typography based... in the end we completely redesigning the opening portion, pulling inspiration from one of my frames that featured multiple images in rounded rectangles. All in all, an awesome project with massive success on one of the largest stages in the world. The SUPER BOWL!!

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