Concept rebrand for a local Builder.

Gulf to Bay Builders has deep connections, not only in Tampa, but also to heritage – both cultural and craft. When creating this conceptual rebrand, I started with these ideas as the foundations of the project. The Greek heritage of the Founder & CEO plays into the bold, strong color palette used in the rebrand.

Pulling inspiration from the famous white and blue domed churches in Santorini, as well as the surrounding water and sky. I created a chiseled and durable look –– one that felt modern and professional –– inspired by antique badges and emblems. I took styling queues from historical brands, and introduced modern, clean, and fresh aesthetics to complete the look and feel. Additionally, I crafted a completely custom word mark and font I dubbed Builders Bold.