Spectrum, and Emmy Award-winning television and branded content studio needed a new Brand. As part of my role with the company, I was the Art Director tasked with developing the entire brand package. I created the logo from a customized, hand-lettered sketch, that pulls inspiration from surfing, as well as historical brands like Fender. This custom lettering approach was one of 4 concepts developed during initial exploration phases. The winning concept was then refined and developed into the finished look and feel seen here.

I developed a Brand Book, Website, Print, and Digital collateral. Over the coarse of 6 years, I produced over 2000 pieces for the brand.