MNCPL
More than just a Sports Bar, Municipal Bar + Dining Company is a gathering place for fans and players alike. We hand crafted a unique look that features elements pulled from the City of Chicago's Municipalities themselves to create a brand that was rooted in the cities history.
The logo features a Y, representing the three branches of the river, and serve as the inspiration for the Municipal Device, a three-branched, Y-shaped symbol that is found on many buildings and other structures throughout Chicago. Additionally, the flag is represented in the logo roundal as well, done so with the 2 stripes flanking the central ring.
Brand Identity
Brand Messaging
Art Direction