Pasto is a Quick-Casual Italian food concept. I worked directly with the owner and concept creator about a new concept for a franchise he was developing. I created the look and feel based on a 2 hour deep dive into the restaurant concept. Helping guide the conversation, I was able to pull out the key features of the brand –– fresh, rustic, modern, light, hand-crafted, and healthy Italian food. I developed an entire brand concept for him, not just a logo. Signage, menu, packaging, take-away bags, the whole sha-bang. Unfortunately this concept was never used, but I'm still stoked on the results.