Spectrum, an Emmy Award winning television and branded content studio was evolving, and in the process, changing their company name of 20+ years. It was time for a fresh start. Working closely with the Remedy staff was an essential part of refining the look and feel of the brand.

The world of television development and branded content is an ever changing, fluid experience, which was the inspiration for the multiple paint patterns developed for the new Remedy Brand. Additionally, a key focus was to create a brand that felt clean, modern and minimal, one that would allow the work to be the focal point.

I developed the entire aesthetic as a way to feature the stunning cinematography, incredible locations, and emotional storytelling as the heroes of the brand. I developed and created the complete brand package including; Brand look and feel, Logo, Typography, Website Design & Creation, Letterhead, Business Cards, Brand Collateral and Extensions.